Facebook nella vendita di servizi Ho.Re.Ca.
http://www.hotelnewsnow.com/Article/13515/Distrikts-social-strategy-is-worth-sharing# Distrikt’s social strategy is worth sharing April 14 2014 The hotel uses Facebook to build a rapport with guests before they arrive on property, which typically leads to better post-stay reviews. By Barb Delollis HNN contributor NEW YORK— How do you make one of four similar, mid-block hotels built next to each other on an unattractive New York City block stand out? Simple. Create a friendly, larger-than-life personality using Facebook, giving tourists a warm and fuzzy feeling before they ever walk through the door. That's the unexpectedly successful strategy that the Distrikt Hotel stumbled upon shortly after opening in February 2010. Now, folksy, friendly and fun Facebook posts play a crucial role in driving sales with its primary audience of tourists, particularly first-time New York visitors from overseas who appreciate having a "friend" there to help them, says Distrikt GM Je...